casestudies

Zappos Case Study Analysis

We recently asked Searchmetrics to go back to one of its long-established lists of Panda losers from two years ago, and run its same SEO Visibility report on some of them. The agency did that last week, and offered a lot of guidance. Note: We also contacted Sistrix with the same request, but didnt acquire a reply in time for inclusion in this article. Searchmetrics checked out 22 Panda losers and in comparison their visibility in Googles search outcome at three points:The results?None of case study answer 22 sites has again to its pre Panda visibility, and only two sites have improved their visibility today in comparison to their post Panda visibility. Note: case study answer numbers replicate Searchmetrics SEO Visibility score, which doesnt reflect estimated site visitors losses, but as a substitute reflects how visible a website is in Googles search outcome across thousands and thousands of keywords that case study solution agency tracks. In case study answer image above, case study solution key columns are to case study answer far right: H and I.